Overview of the Most Popular Autos in Florida
Florida’s automotive market in 2026 reflects a strong preference for versatile SUVs, dependable sedans, and capable pickup trucks. Buyers across the state are balancing rising new-vehicle prices with the value offered by late-model used cars, making pre-owned SUVs and trucks especially popular in Jacksonville and throughout Florida.
At Autoland Jax, we closely monitor demand to offer high-quality used vehicles for sale in Jacksonville and meet our buyers' needs. Today, we have prepared an overview of the most popular autos in Florida.
Top vehicles of 2026
These models have become favorites among Florida drivers, thanks to their practicality, resale strength, and suitability for both city driving and weekend travel:
- Toyota RAV4. The RAV4 remains one of Florida’s most sought-after compact SUVs. It is the state’s most popular vehicle by market share (3.3%), and Florida’s new-vehicle sales data shows strong demand, with the RAV4 selling 6,587 units in the latest reporting period. A used RAV4 in Florida has a median price of about $24,482 and typically sells in around 55 days.
- Ford F-150. The F-150 continues to lead Florida’s used-truck market. It was the state’s best-selling used vehicle in July 2026, with 11,587 units sold over 90 days and a median price of $25,200. New F-150s remain popular, though their higher average price of about $61,026 encourages many shoppers to consider a pre-owned example.
- Toyota Corolla. Affordable, fuel-efficient, and easy to maintain, the Corolla is a major player in Florida’s used market. It ranked second among the state’s best-selling used vehicles in July 2026, with 9,066 units sold in 90 days and a median price of $16,996.
- Toyota Camry. The Camry remains a top choice for Florida commuters who want comfort, reliability, and strong fuel economy. It was the third-best-selling used vehicle statewide in July 2026, with 8,558 units sold and a median price of $20,995. It also ranked among the most financed used vehicles nationally.
- Chevrolet Silverado 1500. The Silverado is especially popular among Florida buyers financing a truck. It was the most financed new vehicle in Florida during the first half of 2026, with an average financed price of $54,487. Its towing capability, workspace, and available technology make it a practical choice for both work and recreation.
- Honda CR-V. The CR-V continues to attract Florida families seeking a compact SUV with a comfortable cabin and dependable reputation. Used examples sell quickly in the state, turning in under 60 days on average and outperforming the national median days-on-market of 79 days.
- Nissan Rogue. The Rogue has become a standout in the used-SUV segment. The 2023 Nissan Rogue was the most financed used vehicle among Capital One customers nationwide from January through July 2026, reflecting its appeal to budget-conscious shoppers who want modern features without a new-car price.
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Autos in Florida: trends and statistics
Florida’s 2026 market shows clear demand for vehicles that handle heat, highway commuting, family duties, and outdoor lifestyles.
SUVs and crossovers
SUVs and crossovers remain central to Florida’s market. The Toyota RAV4, Honda CR-V, and Nissan Rogue all rank among the state’s most desirable choices, offering cargo space, elevated seating, and all-weather practicality. The RAV4’s 55-day average time to sell shows how quickly well-priced used SUVs can move.
Pickup trucks
Trucks continue to dominate Florida’s used-vehicle sales. The Ford F-150 led all used models statewide in July 2026, while the Chevrolet Silverado 1500 was Florida’s most financed new vehicle in the first half of the year. These results show that many buyers still prioritize towing, hauling, and everyday versatility.
New vs. used vehicles
Price remains a major factor in 2026. The average new vehicle cost about $50,089 in August 2026, while the average used vehicle was $27,239, according to Kelley Blue Book. That gap helps explain why used trucks, sedans, and SUVs remain so popular with Florida shoppers.
Sedans
Sedans have not disappeared from Florida’s market. The Toyota Corolla and Camry rank among the state’s best-selling used vehicles, offering lower purchase prices, strong fuel economy, and proven reliability. The Camry was also among the most financed used vehicles nationally in early 2026.
Do popular vehicles hold their value better?
High-demand vehicles generally attract more used-car shoppers, which can support stronger resale or trade-in values. Trucks and popular SUVs, including the Ford F-150, Toyota RAV4, and Honda CR-V, tend to remain in demand in Florida because they suit commuting, family travel, outdoor activities, and work use. While depreciation varies by model year, mileage, condition, and market conditions, choosing a vehicle with steady demand can reduce the risk of a steep loss in value.
Buy one of the most popular cars in Jacksonville
Florida’s most popular autos in 2026 combine SUV versatility, truck capability, and sedan value. Whether you want a fuel-efficient Toyota Corolla, a family-friendly RAV4, or a capable used Ford F-150, the current market offers strong options at a wide range of prices.
Visit Autoland Jacksonville to browse our used inventory, compare popular models, and schedule a test drive. Our team can help you find a vehicle that fits your budget, driving needs, and Florida lifestyle.
